Growth reveals
everything.
Hidden gaps. Eroding trust. Revenue under pressure.
Most fix the symptom. Advisyn fixes the system.
Advisyn works with commercial leaders at growth-stage B2B companies to build the decision systems that keep revenue moving and organizations aligned — under pressure.
THE PROBLEM AMPLIFIES AS YOU SCALE
Five versions of the same fracture.
Each one harder to fix than the last.
Most organizations have a theory about where decisions should land. What breaks is the practice — quietly, under pressure, at exactly the moment it costs the most.
“Every organization has a fracture pattern. It’s not bad strategy. It’s not the wrong team. It’s the decision architecture underneath — built for where you were, not where you are. Decision Integrity™ is the framework built to understand it — and close it.”
Decision Integrity™
The Problem
AI doesn’t fix broken decision architecture. It accelerates it.
The Cost
Slow isn’t the real problem. Misaligned is.
The Framework
Decision Integrity™ — human leverage at organizational scale.
The Capability
Decisions that land where they belong, at the speed the market demands.
The Outcome
The reason some organizations decide, and others just meet.
The engine
underneath the work.
Decision Integrity™ is the framework built from the inside out. Not developed in a consulting practice and handed to clients — built across 25+ years of operating inside the pressure: $3B+ in personal revenue ownership, Tier 1 accounts at Fortune 100 scale, organizations navigating every growth stage from early traction through global institution.
The problems it diagnoses aren’t theoretical. They’re the ones Mike Lewis lived in — and solved — before there was language precise enough to name them.
At Advisyn, we don’t hand this framework off. It’s how we see, diagnose, and rebuild.
While leading commercial operations at a global hardware and compute platform company
The environment: OEM and hyperscaler partnerships running simultaneously — Dell, HP, AMD, Google in the same commercial motion. Sales, engineering, and finance were each having their own version of the customer conversation. No single authority owned the commercial outcome. Deals were closing slowly. Margin was leaking at the commitment layer.
The work: Three authority fractures were mapped across business units. Commercial ownership was restructured at the deal level. A cross-functional decision protocol was installed that closed the gap between what the organization said it could do and what it could actually commit to.
Nobody called it Decision Closure at the time. That’s what it was.
Deal velocity improved materially. Margin held.
While leading all GTM inside a growth-stage company at a market inflection — reporting directly to the CEO
The environment: The company had scaled fast. The commercial system hadn’t kept pace with the architecture. Forecast accuracy sat below 60%. The majority of each week was consumed processing escalations that should have closed two levels below — which meant the organization wasn’t running strategy, it was running triage.
The work: Three structural gaps were identified between commercial, product, and operations — each one generating decision drift that accumulated into revenue unpredictability. The operating model was rebuilt around explicit decision rights and accountability. Not a reorg. A structural reset.
Nobody called it Decision Drift at the time. That’s what it was.
Within one quarter, forecast accuracy exceeded 80%. Executive bandwidth returned to strategy.
Decision Integrity™ is the name we put on what the work actually required. Every organization we’ve walked into has some version of the same fracture. The framework exists because the problem does.
That’s why every Advisyn engagement starts the same way — with the diagnostic, not the deck. We don’t prescribe before we understand. And we don’t walk away until the architecture holds.
The Framework & Tools
Diagnose the system.
Then build the fix.
Two tools. One system. The Field Guide tells you where the architecture is fracturing. The Workbook gives you the structure to close it.
The first section of the Decision Integrity™ system — free. Score whether decisions are landing where they belong, then see exactly what it looks like to start building the fix.
- Field Guide — Section 01
Five diagnostic questions. Score your Decision Closure architecture. - Workbook — Module 01
Decision Maps, authority bands, escalation triggers — the build tool for this section. - Book excerpt — The Discipline of Uncertainty
“Who is actually empowered to close this deal?” The opening chapter, free.
The Field Guide tells you where the architecture is fracturing — across all five dimensions. The Workbook gives you the tools to close every gap: Decision Maps, Authority Matrices, Drift Registers, the Merry-Go-Round Breaker, and a 90-Day Build Plan.
- Field Guide — all five dimensions
25 questions. Scored architecture map. Three executable first moves per section. - Implementation Workbook — 7 modules
Decision Map, Authority Matrix, Drift Register, MGR Breaker, Asymmetry Corrector, Structural Calm Audit, 90-Day Build Plan. - Field Guide → Workbook bridges
Every score points to the exact module that closes the gap. - Early access pricing
$435 now. $650 at full launch. $215 saved.
Early access pricing. Lock it before the full launch.
Senior operator in the room — not a consulting deck. Two to three active engagements at a time. When the cost of the status quo is no longer acceptable.
Growth reveals everything. Hidden gaps. Eroding trust. Revenue under pressure.
Most fix the symptom. Advisyn fixes the system.
CEOs and commercial leaders at growth-stage B2B companies, Fortune 500 divisions, and technology startups navigating a moment of scale, transition, or reset.
If you’re managing a system that used to work but no longer performs, this is where we start.
Sectors servedAdvisyn engages selectively — two to three clients at a time. If you’re at an inflection point and want a senior operator in your corner, the conversation starts with one email.